Now In Session: Small Business Strategies

With the summer vacation season reaching an end, it’s time to start thinking seriously about business again. Chances are, you have some year-end goals you’d like to reach for revenue generation, customer retention and perhaps even employee morale and productivity. To help you achieve those goals, we’ve tailored our Social5 University series this month to small business owners.

We’ll kick of our webinar series on Aug. 10th with a session that will touch on simple strategies small business owners can employ to make their social marketing campaigns more effective. Although we would love to create a campaign that would be entirely self-sustaining, social marketing is about being social. It takes time and energy. We’ll show you how to make the most of your campaign, while leveraging some time-saving tools that will allow you to focus your energy on what you do best.

We’ll then explore the content side of the business. Knowing what to post can be a challenge. And posting it the right way is even more challenging. We’ll talk through some content-creation techniques, then give you some insider tips on how to post it in a way that can increase your visibility six-fold or more.

So here’s the line-up for this month’s Social5 University series:

SOCIAL STRATEGIES FOR SMALL BUSINESS

Date: 10 a.m. (MST), Thursday, Aug. 10, 2017

Description: This session is tailored to small business owners who are looking for simple strategies to make their social marketing campaigns more successful. Topics will include the following:

• Understanding the social media landscape and how it can work for you.
• Selecting the right social channel for your target market.
• Content creation strategies that will engage your audience.
• How to strengthen your social marketing campaign by investing in visibility.
• Amplifying your social campaign with traditional marketing tools.

CONTENT CREATION STRATEGIES

Date: 10 a.m. (MST), Thursday, Aug. 24, 2017

Description: Want to create more engaging content on Facebook? The rules are changing. This session will teach you some tips and tricks for increasing the visibility of your content online. As a bonus, we’ll also give you some ideas of what to post if you’re running short on ideas.

I hope to see you there! Your success is our success.

— Jeremiah