Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it's also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and... (Read More)

While it's wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there's lots of competition out there. Which means your website may be getting lost in... (Read More)

If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are three ways to do it. First, personalize... (Read More)

When it comes to running a business, it's hard enough to deal with all the logistics of being a part of ownership or management. It's also just as easy to find excuses that keep you from building a robust online business. As we find ourselves firmly... (Read More)

Whether you run a sales team or an entire business, you must have a social media strategy to survive. It's essential to social networking and connecting with the top influencers in your industry. However, there are other benefits, such as... (Read More)

There's a reason the members of creative departments in marketing agencies and corporations are called "creatives." They spend their days immersed in tasks that tap into their most creative ideas and turn them into reality. Similarly, web developers... (Read More)

Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a... (Read More)

As a small business with a limited budget, you might feel like you can’t compete with the big brands. You may, in fact, feel a bit like the little guy who is facing down a giant with no slingshot in sight. Thankfully, there are fundamental social... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

A good web designer and developer can be hard to find. Don't get us wrong, designers and developers can be easy to find, but finding ones who will listen to your needs and actually implement your vision successfully can be a bit tricky. Because of... (Read More)