Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

There are millions of company pages on LinkedIn, so if your brand isn't already active on LinkedIn, now is the time to get started. It costs nothing to start a company page and there are countless benefits to doing so: greater digital footprint (and... (Read More)

Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)

Are you ready to take your brand's online presence to new heights? Look no further! In today's digital age, social media marketing has become the ultimate key to success. Whether you're a small business owner or a seasoned entrepreneur, this guide... (Read More)

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)

In today's digital age, social media has become an integral part of any business's marketing strategy. With over 3.6 billion active social media users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn provide a massive audience to... (Read More)

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)

According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic... (Read More)

Do you remember the photo of the Challenger disaster on Tumblr? It wasn't a tribute to the seven crew members who died in that NASA space shuttle explosion in 1986. Rather, the photo simply had the hashtags #clouds and #smoke, suggesting that it was... (Read More)

Social media is a valuable marketing tool that should be used by all businesses, and franchises are no exception. In today's world, it's more important than ever to have a strong online presence and social media is the best way to get your business... (Read More)