Now In Session: Facebook Tips And Tricks

Brand new to Facebook marketing? This month is for you. We’re going to kick off the summer with a series of Facebook marketing courses designed to help you ramp up your efforts on this critical social channel. We’ll start with the super simple — how to access your Facebook business page, how to make a post, how to build a network from scratch — and then follow-up with a session on power-user tools that will help amplify your social media message while streamlining your efforts.

So is Facebook still a serious place for marketers to spend their time? You bet. And not just because it has a larger population than almost every country in the world. The power comes through targeting tools that are so effective that marketers can “narrowcast” their message to prospective customers that fit almost every demographic, geographic and psychographic trait known to man. Let me put things into perspective: Is your business looking for customers who are primarily female, married and 37 years old? There are 900,000 Facebook users in the United States matching that description today. Do you want to reach Democrats living in Charlotte, North Carolina? There are 250,000 of those. Or do you want to find people who enjoy watching Indiana Jones movies and riding unicycles? Unfortunately, there are only 2,400 of those.

With the rising generation relying more and more on social media for peer recommendations and product research, Facebook remains a powerful marketing tool for online marketers. This series will provide business owners like you with tools to compete in this increasingly digital world, as well as techniques for reaching the audience that will have the greatest impact on your bottom line.

So let’s get started with Facebook Boot Camp. This is a beginner-level session that will cover all of the basics about how to use this popular platform. How do you get to your business page after you log in? How do you change your cover photo? How do you invite your friends to come like your page? How do you create a post if you have information you’d like to share? Simply register here:

FACEBOOK BOOT CAMP:

Date: 10 a.m. (MST), Thursday, June 8, 2017

Next on the docket is Facebook For Power Users. We’ll introduce you to a variety of tools — from post schedulers to siderail tabs to analytical dashboards — that will help you enhance your Facebook marketing efforts. We’ll also show you some tricks for reducing the amount of time you are spending on day-to-day Facebook management by incorporating some automation tools into your strategy. This will be an awesome session for intermediate to advanced users.

FACEBOOK FOR POWER USERS

Date: 10 a.m. (MST), Thursday, June 22, 2017

I hope to see you there! My goal is to help you get social and get sales in the accelerating world of social media marketing.

— Jeremiah