Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds. To compete with... (Read More)

Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business. So, you try it all. This can lead to a... (Read More)

The best time to post on social media is a topic of much debate. Some people say that the best time to post is early in the morning while others say it doesn't matter. It turns out that there are a few different factors involved in determining which... (Read More)

You don't need to be a graphic designer to create engaging visual elements for your social energy. However, you might be making some common design mistakes right now without even realizing it! Even some minor mistakes could be causing lower... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand. Bad imagery – that’s improperly sized, of poor quality or... (Read More)

Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)