Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you: Facebook. Every business should be... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)

Are you tired of being invisible online? Do you want to stand out from the competition and attract more customers to your business? Then it's time to start a blog! A business blog can be one of the most effective tools for boosting your online... (Read More)

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

There are millions of company pages on LinkedIn, so if your brand isn't already active on LinkedIn, now is the time to get started. It costs nothing to start a company page and there are countless benefits to doing so: greater digital footprint (and... (Read More)

Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)

Are you ready to take your brand's online presence to new heights? Look no further! In today's digital age, social media marketing has become the ultimate key to success. Whether you're a small business owner or a seasoned entrepreneur, this guide... (Read More)

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)