Ever heard of a ban on business cards? As the Chief Marketing Officer at Social5, that's exactly what I've done within our company. Old-school business cards are officially off limits for any Social5 employee. Why? Because paper business cards are... (Read More)

With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)

As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

Crafting engaging emails for customers can often feel like a wonderland of unknowable data. When is the right time to send? How long should it be? Does anyone actually read the messages you create? Knowing the answers to those questions can help you... (Read More)

When it comes to email marketing, it's all about the open rate. You can't get your message across if no one reads it! And the biggest factor in getting people to open your email is the subject line. This is the first impression your audience will... (Read More)

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads or conversions unless they have the right design elements. Be sure to abide by the following... (Read More)

Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients. Since it is such a... (Read More)