With the summer vacation season reaching an end, it's time to start thinking seriously about business again. Chances are, you have some year-end goals you'd like to reach for revenue generation, customer retention and perhaps even employee morale... (Read More)

Do you put pay-per-click advertising and content marketing in two different buckets? You shouldn’t. These two strategies work beautifully together. PPC delivers targeted traffic to your website. Great content makes those visitors stick... (Read More)

Desktop is dead. Well, not really, but desktops have officially dropped to the second most popular way to view a website. And like a popular fictional Nascar driver said, “If you’re not first, you’re last!” What’s in first? Mobile... (Read More)

Can you guess what one of the most underutilized online marketing tools is? It’s email! The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)

Social media is a great medium for keeping in touch with customers and sharing information. But it also presents a unique problem: inaccurate information seems to have a life of its own. Here at Social5, we know you want to share information that... (Read More)

Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing can be somewhat trickier to grasp. If you're just starting out with your brand's content marketing... (Read More)

It's summer! It's that wonderful time of the year when we enjoy backyard barbecues, family reunions, extended vacations and poolside weekends. But it can also be one of the best times of year to build your business. It's true. Social marketing... (Read More)

Life online is constantly changing, and the most successful businesses evolve. While your marketing strategy may be working today, it might not be as effective six months, two years or ten years from now. The key to longevity is your ability to... (Read More)

Crafting the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work - and it can be frustrating when your open rate is low. Here... (Read More)