When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)

The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

Social media marketing is expected to grow exponentially over the next several years, but Facebook will likely remain one of the biggest and best platforms for connecting with your audience. If you're in the beginning stages of launching a Facebook... (Read More)

Are you struggling to build your brand's visibility on Instagram? Even if you're making steady progress, it can be frustrating to put in a lot of effort and barely see a bump in your follower count or engagement on your posts. Fortunately, there are... (Read More)

An optimal blog marketing strategy involves a mixture of paid and organic advertising. Whether you want to earn revenue from affiliate marketing links or you want to promote other products/services, here are 3 helpful and cost-free ways to attract... (Read More)

Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap a few relevant words onto their Instagram posts and hope for the best. If you're marketing your... (Read More)

When it comes to lead generation, simply asking for people to give you their names and contact information will result in few, if any, leads. You need to make it a win-win scenario by offering a valuable item or opportunity (such as a free white... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)