The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it's crucial for... (Read More)

When it comes to data analyses of posts with and without images, results appear to be mixed on whether or not an image truly increases engagement on social media. There are obviously multiple factors involved - the relevancy of your copy, the... (Read More)

When it comes to the way you use hashtags in social media posts, what does your brand's strategy look like? Do you use as many hashtags as possible, no hashtags at all, or something in between? Although the use of hashtags is not a perfect science... (Read More)

Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many... (Read More)

When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the... (Read More)

Hosting an event can be an immensely stressful but rewarding experience. Whether you're hosting a free online webinar or a paid event at a local convention center, there are many ways you can promote the event without going over budget. Here are... (Read More)

Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on each post... (Read More)

Social media advertising isn't always fun and games. Sometimes, seemingly out of nowhere, a critic shows up and puts a damper on your post by insulting your brand, cursing, or making some other rude comment that may or may not be related to the post... (Read More)

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)