In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)

You don't need to be a graphic design extraordinaire to succeed in creating your own visual elements for social media, but there are nevertheless plenty of instances in which you might be making design mistakes without even realizing it. Worse... (Read More)

Search engine optimization is perhaps one of the most important aspects of any brand's marketing campaign, yet many brands are so fixated on social media and influencers that they neglect the data-driven, search engine side of their marketing... (Read More)

All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you sell informational products only in text form, how could someone who is blind access your... (Read More)

As if lightning-fast internet access, voice activated smart home technologies, and AI-run customer service weren't enough, there are several technological developments going on these days that could transform marketing and social media as we know... (Read More)

Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed. Even if you're a smaller... (Read More)

Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving away your followers with well-intentioned but poorly... (Read More)