Contests: How to Leverage the Final Four

The Final Four Championship offers businesses a unique opportunity to build their brand, using a national promotion. Find out how that event can help you grow your audience and what strategies you can employ to ensure its success.

VIDEO TIMELINE:

• Contesting Principles (3:10)
• Contest Overview (6:38)
• Sweepstakes App (10:13)
• Weekly Content (13:30)
• Announcing the Winner (14:28)
• Facebook Advertising (15:57)
• Rules and Regulations (17:04)
• How You Can Build Engagement (17:46)