What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)

Turning followers into sales starts at home. And by home, we mean the very workers who make your company so great and worth shouting about on social media in the first place. Truth is, if you’re not getting your staff to buy in to your social... (Read More)

Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from friends and family more than they trust... (Read More)

User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure. So what is it? User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)

Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)

If there's one thing that's always changing, it's the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving... (Read More)

So, let's say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on... (Read More)

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds. To compete with... (Read More)

If you're having trouble convincing prospects that your product or service is the perfect answer to their problems, a landing page can be just the thing you need. For those of you who are new to the term, a landing page is a website page that allows... (Read More)

How does it feel when you realize you're being pitched something? Do you get a little twitchy and anxious to move on to something more meaningful and fulfilling when you see a clear attempt to sell you on a product? We all do. With this in mind... (Read More)