What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh. You have a... (Read More)

Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)

Let's say you sell garden supplies. When is the time to increase your SEO marketing efforts? If you said summer, that's not exactly the right answer. In fact, you should probably begin your efforts well before the planting season, say late... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and testimonials from companies who swear it brings in more... (Read More)

If there's one trend that has dominated the later part of the decade, it's the rise and prevalence of social media influencers. If you're not familiar with them, influencers are people who curate online personas and develop a significant fan... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)

Are you looking for an easy way to make your blog more engaging? Have you been using the same content formats for a while now and want to switch things up? Well, this article is here to help! Read on to find out how shaking up your content can be... (Read More)

Think back for a second. Remember when your company's website went live for the first time? If you're old enough to have been working at the time, you'll recall a mix of fear, excitement and relief when all that hard work finally came to fruition in... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)