It's summer! It's that wonderful time of the year when we enjoy backyard barbecues, family reunions, extended vacations and poolside weekends. But it can also be one of the best times of year to build your business. It's true. Social marketing... (Read More)

Life online is constantly changing, and the most successful businesses evolve. While your marketing strategy may be working today, it might not be as effective six months, two years or ten years from now. The key to longevity is your ability to... (Read More)

Crafting the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work - and it can be frustrating when your open rate is low. Here... (Read More)

Brand new to Facebook marketing? This month is for you. We’re going to kick off the summer with a series of Facebook marketing courses designed to help you ramp up your efforts on this critical social channel. We'll start with the super simple —... (Read More)

As a business owner you've likely come to grips with the fact that your plate is full. You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say... (Read More)

Making quality sales calls and meeting new people is something I enjoy. I love learning about people on a personal and professional level. Because of my basketball history and background, the conversation often turns to hoops . . . or in this case... (Read More)

Along with design, there are several psychological-based elements of highly converting landing pages. If you incorporate these elements, you will help to change the behaviors and attitudes of your online visitors. Here are three key... (Read More)

Ever heard of a ban on business cards? As the Chief Marketing Officer at Social5, that's exactly what I've done within our company. Old-school business cards are officially off limits for any Social5 employee. Why? Because paper business cards are... (Read More)

With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)

Crafting engaging emails for customers can often feel like a wonderland of unknowable data. When is the right time to send? How long should it be? Does anyone actually read the messages you create? Knowing the answers to those questions can help you... (Read More)