Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions:
TMI! Online visitors have... (Read More)
Whether you're trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign's chances of success. Here are four of the best strategies... (Read More)
A bigger audience is always better when it comes to social media, right?
Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)
Losing respect — and potential customers — is frighteningly easy online. Sadly unprofessional content and pages are all too common on social media.
Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)
According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)
Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)
One of the best ways to get your social media posts in front of new audiences is by using hashtags. A hashtag, of course, is a word or phrase preceded by a pound sign (#) that is used to identify content relating to a specific topic on social media... (Read More)
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. "Net neutrality" refers to the idea that internet service providers (ISPs) must treat all websites equally, which... (Read More)
Facebook advertising campaigns can be a great way to promote your business. But it's important to know the social networking site's advertising policies. To avoid getting rejected ads or even temporarily blocked from advertising on Facebook... (Read More)